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Text reads: "Threading bright ideas into the fabric of your project."

About Jessica E. Johnston, PhD

Content Writer & Marketer

I’m a writer, researcher, and educator with a marketing hat. I’m also an English and Media Studies PhD who loves to cross stitch. Idea-Stitch is my commercial freelance writing and marketing business that merges the rigor of my academic training with my passion for helping people discover patterns, loopholes, and solutions to thread their projects together.

In my work, I have assisted higher education institutions, performing arts nonprofits, small business owners, and public benefit corporations with writing and editing compelling editorial copy and research manuscripts, streamlining web and social media management, and developing strategies to grow digital audiences. 

Text reads "My Freelance Services"

Content Creation

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From blogs to newsletters to web copy, I write and edit content that elevates your brand’s voice. I also design instructional materials for training and educational purposes.

Content Strategy

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Need help increasing your email list? Or trying out a marketing campaign but don’t know where to start? I can turn the lightbulb on for you.

Content Management

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Managing multiple social media accounts or updating website content tend to fall on the back-burner. I create organized consistency for your hectic schedule.


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I couldn’t have asked for a more professional, smart, creative, and pro-active self-starter to join our team. Her consistent implementation of a content management strategy has resulted in an uptick in community activity and engagement. She will be an asset to any organization lucky enough to have her on their team. 

– Jenni Reinke, Quasimondo Physical Theatre
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Jessica has done wonders for my social media. I’ve been hesitant to hire someone to manage social media for me because I wanted someone who would be independent, proactive, and create content that would resonate with my audience. Finding someone who fits the bill was a challenge…until I found Jessica. Consistency is so important when it comes to content marketing and with Jessica’s help, I finally have the consistency I need to grow my audience. I highly recommend her services!

– Emily Crookston, The Pocket PhD

Want to work together?

Send me an email with the details of your project!